Proof
Real activations. Real numbers.
Not generic claims — the actual booth traffic, driver counts and brand-exposure hours we measured and handed back. This is the kind of turnout you can plan around.
Brand Activation
Puffco · PuffCon, Los Angeles
Three rigs as the crowd-drawing centerpiece of a 15,000-guest block party — 260+ unique drivers across 520+ timed sessions, and 46% who came back for a second, third or fourth run.
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Corporate Reception
Mercer · Irvine, California
Marsh celebrated its Formula 1 partnership, and Mercer put two full-motion rigs at the center of the floor — 35 named drivers, 106 laps, and a room that stayed past close to hear the standings.
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Race-Weekend Activation
NASCAR · San Diego Street Race
The day before the green flag at Naval Base Coronado, 130+ fans took the wheel in head-to-head sessions — a line from open to close, over 5.5 hours on two rigs.
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Conference Activation
Epay Policy · Insurance Fest 2026
A Formula 4 racing event at 95% utilization turned a Santa Monica Pier sponsorship into 54 named decision-maker contacts — 17–24 minutes of brand time each, roughly 18 hours in one day.
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Trade Show Activation
MD&M West · Anaheim Convention Center
How a branded racing grid turned a single booth into a three-day queue — 589 unique drivers and ~323 brand-exposure hours.
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Festival Activation
Bimmer Invasion · Pomona Fairplex
A crowd magnet inside a 10,000-guest BMW festival — 106 drivers, 40% back for a second run, and 12+ hours of hands-on exposure.
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Lead-Capture Activation
7th Sense Research · Long Beach Grand Prix
The queue that became a survey funnel — ~800 drivers engaged across a three-day exhibition, captured straight from the line.
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Fundraiser Activation
DSF Werks · Pit Stop at Performance Plus
Two simulators as the gathering point of a Long Beach car-show fundraiser — a crowd that clustered, stayed, and kept close to the cause.
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A line that never really stops.
The Energy
What the numbers feel like.
Behind every stat is a line that never stopped and a crowd that stayed. This is what those activations actually looked like on the floor.
Want results like these?
Tell us about your show or event and we’ll show you what to expect — with the data to back it up.