MD&M West 2026 · Anaheim · 3 days · 4 simulators
589
Drivers in the seat
1,384
Total sessions
~14 min
Average engagement
A queue that overflowed into the aisle and became the destination corner of the hall.
Read the full MD&M West case study
Trade Show Activations · Southern California & Las Vegas
The booth everyone stops at.
You spent months and a real budget on this booth. Then the doors open and the aisle traffic walks right past it. A full-motion racing simulator forms the line — and the line is the whole point.
Recent activations for
BMW Performance Driving School
NASCAR
K&N
7th Sense Research
Hyundai
FALKEN Tires
Nitto Tires
Bella Terra
Whiteline
Kimpex
MD&M
Proximo
Bimmer Invasion
Super Street
Epay Policy
The Problem
Foot traffic is the whole game — and most booths lose it.
At a trade show you’re not paying for square footage. You’re paying for the people who stop. A quiet booth burns the same money as a busy one. It just has nothing to show for it.
What stops an aisle is motion, sound, and a crowd already gathered. People stop where other people are stopped.
The usual fixes don’t hold anyone
A photo booth
A ten-second stop, then they’re gone.
Swag
They take it without breaking stride.
More booth staff
You can’t wave people down. They avoid eye contact.
A screen playing a loop
Nobody watches a screen at a trade show.
The Draw
A full-motion racing simulator is a crowd that builds itself.
Guests don’t watch — they feel it. Every brake, shift and corner through the seat, on a wraparound screen, with a live leaderboard climbing overhead.
One person racing pulls five more to watch. The five become the line. The line is what stops the aisle.
And unlike a photo op, it holds them. Average engagement runs well past ten minutes — that’s real face time your team can use.
Proof
What it looks like on a real show floor.
Long Beach Grand Prix 2026 · 2 simulators
~800
Drivers engaged
100%
Utilization — the seat was never empty
~30
Drivers per hour
A continuous line beside the main straight, worked as a survey and lead funnel from open to close.
Read the Long Beach GP case studyCost Per Engagement
The number your marketing lead will ask about.
Divide what you spend by the people you actually engaged — cost per engagement.
Against the alternatives an exhibitor usually weighs — a photo booth, a VR headset station, a celebrity appearance, or two more staff on the floor — a racing activation moves more people, holds them longer, and gives you a number to report afterward.
We hand you a post-event results report: drivers, sessions, engagement time, leads captured. Proof the booth worked, in a form you can forward to whoever signs off on next year’s budget.
Logistics
Turnkey on the show floor. Nothing lands on you.
Footprint
Roughly 5 ft wide by 8 ft deep per simulator — scales to your booth.
Power
Two rigs run off a single standard outlet. No generators, no special drops.
Setup
We deliver, set up, run and break down. A dedicated race director runs the activation.
Insured
$1M per occurrence / $2M aggregate. Certificate of Insurance for the venue on request.
Show-ready
We work within your exhibitor kit, load-in windows and any union labor rules.
You provide the space and power. We handle everything else, load-in to load-out.
Branding & Leads
Your brand on the car. Every driver a lead.
- — Custom liveries — your logo and colors on the cars and intro screens
- — Live leaderboard branded to you
- — Lead capture built into race entry — every driver is a name, a company and a role
- — Post-event results report ties the activation back to ROI
Field Guides
Planning a booth? Start here.
How to increase booth traffic
What the aisle actually responds to — and why the usual fixes underperform.
Read the guideBooth ideas, ranked
The honest tier list — by stopping power, hold time and lead quality.
Read the guideWhat an activation costs
Budget drivers, honest ranges, and the cost-per-engagement math.
Read the guideFAQ
What exhibitors ask before they book.
A single simulator needs about 5 ft by 8 ft in operation, and a pair with room to queue needs roughly 10 ft by 12 ft — so a 10x10 carries one station comfortably. Past that it is a scalable footprint: two to four concurrent stations raise throughput per hour in step with the space you give them. Power is one standard 110V outlet per two rigs, and we confirm amperage requirements with the venue in advance. Tell us your booth size and we’ll recommend a configuration.
Yes. We coordinate with the general service contractor and venue exhibitor services, work inside your move-in window and labor requirements, and handle drayage and advance warehouse shipments at advance rates when the show requires them. We can run under your exhibitor of record or our own, whichever your show paperwork needs.
Yes — custom liveries, branded leaderboard and custom intro screens.
Yes. Race entry captures name, company and role, and you receive a post-event report with driver counts, sessions, dwell time and qualified engagements you can hand straight to your team.
Yes — fully insured at $1M/$2M general liability, with a certificate of insurance on request and additional insured naming available for your venue and your client. We also keep backup units on site, so a hardware fault never takes the booth dark.
Yes. Southern California is standard service; Las Vegas and out-of-area shows are quoted to scope.
Tell us your show and your booth.
One reply within one business day — availability and a single recommended configuration for your space.
Exhibit house or DMC booking on behalf of a client? Ask about partner rates and white-label delivery.