MD&M West 2026 · Anaheim · 3 days · 4 simulators
0
Drivers in the seat
0
Total sessions
~0 min
Average engagement
A queue that overflowed into the aisle and became the destination corner of the hall.
Read the full MD&M West case study
Trade Show Activations · Southern California & Las Vegas
The booth everyone stops at.
You spent months and a real budget on this booth. Then the doors open and the aisle traffic walks right past it. A full-motion racing simulator forms the line — and the line is the whole point.
Recent activations for
BMW Performance Driving School
NASCAR
K&N
7th Sense Research
Hyundai
FALKEN Tires
Nitto Tires
Bella Terra
Whiteline
Kimpex
MD&M
Proximo
Bimmer Invasion
Super Street
Epay Policy
The Problem
Foot traffic is the whole game — and most booths lose it.
At a trade show you’re not paying for square footage. You’re paying for the people who stop. A quiet booth burns the same money as a busy one. It just has nothing to show for it.
What stops an aisle is motion, sound, and a crowd already gathered. People stop where other people are stopped.
The usual fixes don’t hold anyone
A photo booth
A ten-second stop, then they’re gone.
Swag
They take it without breaking stride.
More booth staff
You can’t wave people down. They avoid eye contact.
A screen playing a loop
Nobody watches a screen at a trade show.
The Draw
A full-motion racing simulator is a crowd that builds itself.
Guests don’t watch — they feel it. Every brake, shift and corner through the seat, on a wraparound screen, with a live leaderboard climbing overhead.
One person racing pulls five more to watch. The five become the line. The line is what stops the aisle.
And unlike a photo op, it holds them. Average engagement runs well past ten minutes — that’s real face time your team can use.
Proof
What it looks like on a real show floor.
Long Beach Grand Prix 2026 · 2 simulators
~0
Drivers engaged
0
Utilization — the seat was never empty
~0
Drivers per hour
A continuous line beside the main straight, worked as a survey and lead funnel from open to close.
Read the Long Beach GP case studyCost Per Engagement
The number your marketing lead will ask about.
Divide what you spend by the people you actually engaged — cost per engagement.
Against the alternatives an exhibitor usually weighs — a photo booth, a VR headset station, a celebrity appearance, or two more staff on the floor — a racing activation moves more people, holds them longer, and gives you a number to report afterward.
We hand you a post-event results report: drivers, sessions, engagement time, leads captured. Proof the booth worked, in a form you can forward to whoever signs off on next year’s budget.
Logistics
Turnkey on the show floor. Nothing lands on you.
Footprint
Roughly 4.75 ft wide by 8 ft deep per simulator — scales to your booth.
Power
Two rigs run off a single standard outlet. No generators, no special drops.
Setup
We deliver, set up, run and break down. A dedicated race director runs the activation.
Insured
$1M per occurrence / $2M aggregate. Certificate of Insurance for the venue on request.
Show-ready
We work within your exhibitor kit, load-in windows and any union labor rules.
You provide the space and power. We handle everything else, load-in to load-out.
Branding & Leads
Your brand on the car. Every driver a lead.
- — Custom liveries — your logo and colors on the cars and intro screens
- — Live leaderboard branded to you
- — Lead capture built into race entry — every driver is a name, a company and a role
- — Post-event results report ties the activation back to ROI
Field Guides
Planning a booth? Start here.
How to increase booth traffic
What the aisle actually responds to — and why the usual fixes underperform.
Read the guideBooth ideas, ranked
The honest tier list — by stopping power, hold time and lead quality.
Read the guideWhat an activation costs
Budget drivers, honest ranges, and the cost-per-engagement math.
Read the guideFAQ
What exhibitors ask before they book.
As little as a 10x10 for a single rig; two to four rigs scale up from there. Tell us your booth size and we’ll recommend a configuration.
Yes. We coordinate with venue exhibitor services and work inside load-in windows and labor requirements.
Yes — custom liveries, branded leaderboard and custom intro screens.
Yes. Race entry captures name, company and role, and you receive a post-event results report with driver counts, sessions and engagement time.
Yes — $1M per occurrence / $2M aggregate, with a Certificate of Insurance for your venue on request.
Yes. Southern California is standard service; Las Vegas and out-of-area shows are quoted to scope.
Tell us your show and your booth.
One reply within one business day — availability and a single recommended configuration for your space.
Exhibit house or DMC booking on behalf of a client? Ask about partner rates and white-label delivery.