Racing simulators for your SEMA booth.

At most trade shows a racing simulator is a novelty. At SEMA it is on-topic — the audience is people who care about cars, driving and lap times, and they will engage with a rig on its merits rather than as a gimmick.

That cuts both ways: the crowd is more discerning, so the hardware and the format have to hold up. Ours run open-wheel and GT physics on full-motion rigs with three-minute timed sessions and a live leaderboard.

On a convention floor in Anaheim, four simulators ran 1,384 sessions across three days — 589 unique drivers, ~323 hours of brand exposure, 89% of them first-timers, with a queue that overflowed into the aisle and lifted traffic for neighbouring exhibitors. The full case study is here.

At a motorsport audience specifically — the Long Beach Grand Prix — two rigs engaged ~800 drivers across three days and doubled as a survey and lead funnel worked straight from the line.

A single simulator needs about 5 ft by 8 ft in operation, and a pair with room to queue needs roughly 10 ft by 12 ft — so a 10x10 carries one station comfortably. Power is one standard 110V outlet per two rigs.

Custom liveries put your brand on the cars, the track and the broadcast, so the activation reads as yours rather than as rented equipment parked in the corner.

We work within your exhibitor kit, load-in windows and union labour rules, and own delivery, install, staffing and teardown load-in to load-out, with a COI on file.

Plan on three to six months for a show of this size, where booth space and show deadlines drive the calendar. Travel to Las Vegas is quoted to scope in your proposal, alongside the footprint and show days — transparently, with no hidden fees.

Tell us your show dates and booth number and we will confirm availability within one business day.