Case Study · Festival Activation
How a racing activation cut through a 10,000-guest BMW festival.
Bimmer Invasion LA 2025 · Pomona Fairplex · 3 full-motion simulators · September 6, 2025
Live activation footage
Four in ten drivers got back in line for another run — at a festival with 1,300 other cars competing for their attention.
106
Unique drivers in the seat
40%
Came back for a second run
12+
Hours of hands-on brand exposure
10,000+
Festival attendees
1,300+
Show cars competing for attention
250,000
Sq ft of floor we cut through
The Setup We Ran
What this activation needed
- Motion
- Full-motion
- Every one of the 3 rigs. No static seats, no exceptions.
- Footprint
- 5′×8′
- Per rig in operation. 10′×12′ for a pair with room to queue.
- Power
- 2 outlets
- One standard 110V outlet per two rigs — 3 rigs needed 2. No generators, no special wiring.
- Throughput
- 45–60
- Guests per hour across 3 simulators, at 15–20 each.
What this means for your event
- 01
Motion cuts through anything
Even 1,300 show cars. When everything on the floor is parked, the crowd forms around the thing that moves.
- 02
Competition creates return visits
A live leaderboard turned single sessions into rivalries — 40% of drivers got back in line. That’s an attraction, not a photo op.
- 03
One show window is enough
106 drivers and 12+ hours of hands-on brand exposure in a single day — delivered, staffed and broken down by our crew.
From the Floor
The corner of the floor that moved.
Bimmer Invasion LA 2025 packed the Pomona Fairplex — one of the country’s largest BMW festivals, 10,000+ enthusiasts across a 250,000 sq ft floor. Every frame below is from our grid.
1,300 cars on the floor. The crowd formed around the three that moved.
Planning a festival or car show?
Tell us your event and your crowd goals — we’ll come back with an activation plan and the numbers to expect.