A live racing grid is a destination people line up for. At MD&M West in the Anaheim Convention Center, a sustained peak-hour queue formed at our footprint and overflow lifted foot traffic for neighboring exhibitors — 589 unique drivers across three days, with organic spectator clusters around the broadcast screen.
Experiential Brand Activations
Brand activations that drive measurable booth traffic.
We deploy branded racing simulators that turn a passing glance into dwell time, brand-exposure hours and qualified conversations — a turnkey experiential footprint for trade shows, product launches and sponsorships.
0
Unique drivers, one show
~0
Brand-exposure hours
0
First-time drivers
0
Simulated miles tracked
The Activation
A branded racing grid is your crowd magnet.
At a packed show, most booths get a passing glance. A live racing activation turns yours into the destination on the floor — a queue that signals demand, a broadcast that draws spectators, and a format that holds attention long enough to start a real conversation.
The Metrics That Matter
We hand you a report, not just a good time.
Every activation is instrumented. You leave with the numbers your CMO actually asks for.
Dwell time
Minutes of sustained, undivided attention per participant — not a three-second walk-by.
Brand-exposure hours
Continuous logo exposure across cars, track and broadcast, totaled across the show.
Throughput
Drivers per hour per simulator, so you can model reach against your footprint.
Qualified conversations
A captive queue your team works for real, on-brand conversations and lead capture.
Your Brand, Everywhere
Hours of exposure, not a static banner.
Custom liveries put your brand on the cars and the track; the big-screen broadcast keeps it on screen all day. The result is continuous, photographed, share-worthy exposure — working for you long after the show closes.
- — Custom car liveries & branded track environment
- — Logo & messaging on the live broadcast feed
- — Lead & survey capture integrated into the queue
Built For
Trade shows, launches & sponsorships.
Trade shows & expos
Own the aisle. A continuous grid pulls and holds the foot traffic your booth ROI depends on.
Product launches
A high-energy reveal moment that gets people talking, shooting content and sharing your brand.
Sponsorships & fan zones
A premium activation that earns dwell time and brand affinity in a crowded sponsorship field.
FAQ
What marketers ask before they book.
Race sessions, unique drivers, throughput per hour, brand-exposure hours, first-time vs. returning participants and simulated miles — handed back as a clean post-event report. We can also integrate lead and survey capture directly into the queue.
Your brand goes on the cars (custom liveries), the track environment and the big-screen broadcast — generating hours of continuous, photographed logo exposure rather than a static banner. Branding is produced ahead of load-in and approved by your team.
Yes. At the Long Beach Grand Prix we turned a continuous three-minute-session queue into a survey funnel for 7th Sense Research, capturing respondents straight from the line and clearing their survey minimum. We tailor capture to your campaign KPIs.
We own it end to end — load-in to load-out, COI on file, run-of-show coordination with show management, and a crew that runs the footprint continuously across multi-day exhibitions.
On the Floor
Real crowds. Real reactions.
A branded grid pulls people in and keeps them — laughing, competing and shooting content the whole time. That dwell time in front of your brand is the activation.
Turn your footprint into a destination.
Tell us the show, the goal and the KPIs. We’ll come back with an activation plan and the booth-traffic numbers to expect — within one business day.