Case Study · Trade Show Activation
How a racing-simulator activation drove 589 drivers and three days of booth traffic at MD&M West.
MD&M West 2026 · Anaheim Convention Center · 4 simulators · 21.5 hours over 3 days
Live activation footage
That’s a new driver strapped in roughly every 56 seconds the show floor was open — for three days straight.
0
Race sessions
0
Unique drivers
~0
Hours of brand exposure
0
First-time drivers
0
Simulated miles
0
Days · 21.5 hrs live
“The activation was well received and a lot of fun — I appreciate all that you and your team did to make this part of our event a success.”— Adrienne Zepeda · VP, Growth Portfolio Leader · Manufacturing by Informa
The Setup We Ran
What this means for your event
- 01
Motion stops traffic
89% of our 589 drivers had never touched a simulator. On a floor of 1,700 booths, novelty in motion pulls the passing glance that signage never will.
- 02
Dwell time becomes conversations
A staffed queue held people at the booth — ~323 hours of brand exposure your sales team can work, instead of seconds of walk-by.
- 03
You get numbers, not vibes
Sessions, unique drivers, exposure hours — every metric on this page came from the post-event report we hand every client.
From the Floor
The booth the show floor talked about.
MD&M West is the West Coast’s largest medtech design & manufacturing show — 13,500+ qualified buyers and 1,700 exhibiting companies at the Anaheim Convention Center. Every frame below is from our client’s footprint.
A booth that became a three-day destination.
Exhibiting at the Anaheim Convention Center?
Tell us your show and your traffic goals — we’ll come back with an activation plan and the numbers to expect.