Case Study · Lead-Capture Activation
How a two-simulator queue became a survey funnel at the Long Beach Grand Prix.
Long Beach Grand Prix · for 7th Sense Research · 2 simulators · 3-day exhibition · 29.5 hours live
Live activation footage
That’s a new driver strapped in roughly every two minutes the exhibition was open — three days, nonstop, on just two simulators.
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Drivers engaged (est.)
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Drivers per hour — on just 2 sims
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Days, nonstop
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Hours live
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Sessions · quick turnaround
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Survey minimum — cleared
“A huge shout out to the Trackside team for helping make our research activation at the Long Beach Grand Prix a success. It was an incredibly complex three-day event, and they executed it seamlessly. Our end client was thrilled with the outcome, and my team couldn’t have done it without them. Looking forward to working together again.”— Deb de Prendergast · 7th Sense Research
The Setup We Ran
What this means for your event
- 01
A queue is a captive audience
7th Sense recruited survey respondents straight from the line — and cleared the minimum their study needed. The wait time worked for them.
- 02
Two rigs can carry three days
~30 drivers an hour, 29.5 hours live, inside a compact expo footprint — you don’t need a huge activation to produce a constant draw.
- 03
The data is the deliverable
If your KPI is leads, surveys or sign-ups, the activation becomes the collection mechanism — foot traffic in, research data out.
From the Floor
The queue that did the recruiting.
The 50th Acura Grand Prix of Long Beach set a modern-era attendance record — 200,000+ fans across the weekend. Inside the expo, 7th Sense Research needed foot traffic that converted into survey data. Every frame below is from their booth.
Foot traffic in. Research data out.
Need an activation that captures data?
Leads, surveys, sign-ups — tell us your campaign KPIs and we’ll build the queue that collects them.