Case Study · Fundraiser Activation

How two simulators became the gathering point of a Long Beach fundraiser.

Pit Stop at Performance Plus · benefiting DSF Werks · Performance Plus Tire & Auto, Long Beach · May 31 · 2 full-motion simulators

Live activation footage

At a fundraiser, lingering is the point — the longer guests stay and gather, the more room the cause has to work: raffle tickets, the prize wheel, conversations that turn into donations. The rigs ran in active use all day, set in the lot beside the show cars as a gathering point, not a side table.

A crowd that clustered — and stayed

Guests gathered around the rigs all day: watching, talking, waiting their turn. With show cars, food and music competing for attention, the seats stayed busy and the crowd around them held.

Dwell time the cause could work

Every extra minute on the lot was another raffle ticket, another spin of the prize wheel, another conversation about the mission. The activation turned foot traffic into time spent at the event.

Approachable for every guest

Families and first-timers took the wheel alongside enthusiasts — real circuits and live lap timing on screen, side-by-side competition on networked rigs.

A trigger people point phones at

Motion and head-to-head racing made the rigs the most watchable corner of the lot — the moment guests filmed, with the event’s banners right behind it.

The Setup We Ran

2 full-motion simulators — networked side-by-side Set up in the shop lot, beside the show cars Real circuits & live lap timing on screen Featured attraction at a ticketed fundraiser Delivered, staffed & run by our crew

What this means for your event

01
The attraction is the trigger
Motion, sound and side-by-side competition stop foot traffic cold. People walk over to watch, then get in line — the same pull that fills a trade-show booth or brand activation worked at a community fundraiser.
02
Dwell time is the deliverable
A crowd that lingers is a crowd you can work — donations at a fundraiser, leads at a booth, content for the feed. The rigs held guests at the event instead of letting them pass through it.
03
Cause-driven events fit the format
Ticketed community fundraiser, an all-ages crowd, zero lift for the organizer — we delivered, staffed and tore down while the event stayed focused on its mission: paid internships and mentorship for Long Beach foster youth.

From the Floor

The busiest corner of the lot.

Pit Stop at Performance Plus was a community car-show fundraiser at Performance Plus Tire & Auto in Long Beach — show cars, food, music and a prize wheel, raising money for DSF Werks’ paid internships, mentorship and workforce development for underserved and emancipated foster youth. Every frame below is from the lot.