Case Study · Festival Activation
How a racing activation cut through a 10,000-guest BMW festival.
Bimmer Invasion LA 2025 · Pomona Fairplex · 3 full-motion simulators · September 6, 2025
Live activation footage
Four in ten drivers got back in line for another run — at a festival with 1,300 other cars competing for their attention.
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Unique drivers in the seat
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Came back for a second run
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Hours of hands-on brand exposure
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Festival attendees
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Show cars competing for attention
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Sq ft of floor we cut through
The Setup We Ran
What this means for your event
- 01
Motion cuts through anything
Even 1,300 show cars. When everything on the floor is parked, the crowd forms around the thing that moves.
- 02
Competition creates return visits
A live leaderboard turned single sessions into rivalries — 40% of drivers got back in line. That’s an attraction, not a photo op.
- 03
One show window is enough
106 drivers and 12+ hours of hands-on brand exposure in a single day — delivered, staffed and broken down by our crew.
From the Floor
The corner of the floor that moved.
Bimmer Invasion LA 2025 packed the Pomona Fairplex — one of the country’s largest BMW festivals, 10,000+ enthusiasts across a 250,000 sq ft floor. Every frame below is from our grid.
1,300 cars on the floor. The crowd formed around the three that moved.
Planning a festival or car show?
Tell us your event and your crowd goals — we’ll come back with an activation plan and the numbers to expect.